Washington   Association of  Marketing Educators

 

           Curriculum Resources

Professional Leadership

¨          Washington State CTE Leadership Skills

¨              Leadership Core Skill Ideas

¨              Professional Leadership Point Form

OSPI Marketing Frameworks

Marketing Units of Instruction—Check out recommended units of instruction for Marketing I, II and III

Marketing Toolkit—A selection of marketing assignments and projects

Business Law

¨ Copyrights PP

¨ Patents PP

¨ Trademarks PP

Channel Management

¨ Marketing Channels Project

¨ Retail Distribution

¨ Channel Management Function

Communications

¨ Business Letter Format

¨ Business Letter Writing

¨ Case Study Lesson

¨ Case Study Teacher

¨ Letter Writing Rubric

¨ The Game of Persuasion

¨ Trojan Tee Shirt Odor Problem

Economics

¨ Art and Science PP

¨ China and the WTO lesson

¨ China and the WTO teacher

¨ Corporate Competition

¨ Cruise Lines Impact

¨ Economic Functions of Government

¨ Economic Jigsaw

¨ Learning Plan Economic Jigsaw

¨ Economic Jigsaw Quiz

¨ Economic PP

¨ Gross Domestic Product

¨ International Trade Lesson

¨ International Trade Teacher

¨ International Trade PP

¨ Not in My Backyard

¨ Online Mayhem

¨ Tools of Economic Analysis PP

¨ Trade Project

¨ Utility Poster

Emotional Intelligence

Entrepreneurship

¨ Apprentice Challenge 3—New Product

¨ Biz Start—Microsoft

¨ Choosing a Name

¨ Enterprise Project

¨ Wally Amos Biography

¨ Famous Entrepreneur Wally Amos Worksheet

¨ What is an Entrepreneur PP

¨ Entrepreneurship Young Money Scavenger Hunt

¨ Franchise Project

Entrepreneur Project

¨ Entrepreneur Project Learning Plan

¨ Entrepreneur Project

¨ Entrepreneur Skills Worksheet

¨ Entrepreneurship Basics—Guided Notes

Financial Analysis

¨ Break Even Point

¨ Gift Wrap Mania

¨ House of Cards

¨ Identity Theft Lesson

¨ Identity Theft PP

¨ Personal Pay, Can You Live On It

¨ The Story of Money

¨ Trade Off and Opportunity Costs

Internet Marketing

¨ Ezperanza Threads

Marketing Information Management

¨ Manual Cover Sheet

¨ Market Research on the Web

¨ Market Info Man—Ethnic Grocery

¨ Research Direct Mail

¨ Research PP

¨ Travel Agent

Marketing

¨ Business Marketing Lesson Plan

¨ Business Marketing Worksheet

¨ Accounting Scenario

¨ Management Scenario

¨ Purchasing Scenario

¨ Unit Description

¨ Management Skills—Notes

¨ Management Skills PP

¨ Purchasing—Notes

¨ Purchasing PP

¨ Financing—Notes

¨ Financing PP

¨ Marketing Jeopardy

¨ Marketing Mix Project

¨ Marketing Plan for Independent Investors

¨ The Marketing Feud

¨ Marketing Plan

¨ Valentine 4 P’s Project

¨ Utility Poster

Pricing

¨ Price Elasticity

¨ Markup, Markdown and Break-even Point

¨ Priced is Right

¨ Pricing Projects

¨ Pricing PP

Product Service Management

¨ Cereal Project

¨ Co-Branding Strategy

¨ Economics Web Quest

¨ Product Development

¨ New Product Development

¨ Out of the Box Factory

¨ Packaging Egg-citement

¨ Product Mix

¨ Quality Matrix

¨ Teen Beverage Project

¨ What Makes a Great Brand

Professional Development

¨ Business Interview

¨ Careers Presentation PP

¨ Careers Presentation

¨ Character Rubric

¨ Your Personal Brand

¨ Interviewers Favorite Questions

¨ Make a Wish Stars

¨ Preparing a Character for a New Job

¨ Professional Development Career Search

¨ Professional Dress Catalog

¨ Resume Checklist

¨ Resume Tips

¨ Job Interview

¨ Job Placement

Promotion

¨ Ad Council Project

¨ Advertising Campaign

¨ Concert Promoter

¨ Creating a Business Logo

¨ Advertising Industry

¨ Media Kit

¨ Media PP

¨ Promotion Assignments

¨ Promotional Mix

¨ Promotional Mix PP

¨              Promotional Packet

¨              Promotional Project

¨              Publicity Plan

Selling

¨ Personal Selling

¨ Retail Sales Manual

Sports Marketing

¨ Fantasy Football

¨ Intro S and E PP

¨ Sports Camp Project

Tradeshow